Imprinting Your Brand

RPSCShuttle“Imprinting” includes EVERYTHING that you can do to get the customer to remember your product, service name or brand.  Your goal is to constantly try and  IMPRINT your name in the customer’s mind.

Sometimes “imprinting” means a direct message, sometimes it’s an indirect message

“Imprinting your brand” is NOT just about having a cool logo, a great brochure, a unique website, having a “funny” commercial, being “quirky” or promoting your specials on Facebook and Twitter.


The process of “Imprinting” is about DEFINING all of the these for your unique brand and company culture and MAKING THEM ACTIVE in concert with each other 365 days a year.

What you REALLY want to know.

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