5 Tips for Writing Better Leads in Your Next Blog

As we had written about previously, content marketing should be one of the key components of your Outreach initiatives. A blog is one form of content marketing. Last week, we covered how you can make some tweaks and improvements to your headlines that can drive traffic to your blog. Headlines are certainly important in capturing the eyes and attention of your audience. The lead paragraph is just as critical. A good lead will convince your readers to read further.

Some of our LinkedIn connections offered some tips and advice on how to write an irresistible lead in a blog post. Below were the 5 top responses.

Be clear

Don’t worry about trying to be clever, says Diana Bradford, a marketing director in Missouri. Instead, get to the point right away.

“It’s more important for search optimization to include keywords that will drive traffic to your post,” she says.

Bradford recommends being clear and to let your audience know what the article is about rather than impressing them with your wit.

“You can do that in the body of your post,” she says.

Keep it short

Brevity is essential as is keeping the language simple, notes Kevin M. Norris, a health and fitness entrepreneur in Washington, D.C. He stresses that there is no need to impress with verbosity or big words.

“If all else fails, humor. Impart it cautiously but don’t be afraid to use it even under the most serious of circumstances,” he adds.

People don’t like to read long blog posts because their attention span is short on the web. Instead, say what you have to say short and sweet, then move on. Also, keep your sentences short.

Write the lead last

Rather than stare at a blank sheet of paper for hours on end, just start writing. It will save you a lot of time in the long run. In fact, Margaret Yokels, a brand marketing manager Fare Buzz in New York City, tends to write the entire blog post first and then goes back to the lead paragraph.

“This way I can sum up what the whole piece is about, and at that point I’m well into the groove of writing so figuring out something catchy comes easier,” she says.

Tell a story

Elizabeth Shih is a copywriter from Canada. For her, “telling a fascinating story or an anecdote are both common ways to start an article or blog posting.”

People enjoy reading stories and real-life anecdotes. Oftentimes, they can relate and it also can capture and enthrall the reader and bring some personality and flavor to the piece.

Daniel Hall, an online marketing specialist in New York, NY, agrees.

“Personal anecdotes do work best,” he says. “Some examples include how someone, or some company benefited financially or otherwise from the use of business services or systems, or even how you or someone can give important value to other persons in their businesses.”

Use humor

While we cautioned against being witty, using humor can oftentimes get your readers to continue to read.

“It doesn’t have to be belly laugh all of the time but simply something that leaves them smiling will always have them seeking out whatever you have to say,” says Howard R. Berger, a Raconteur from Chicago, IL.

For example, Berger used to run a training department for a firm and they had a quarterly newsletter. He always had about five or six lines of of humor and wisdom in his leads.

“Everyone went to the training department’s section first,” he says. “Even the Managing Director liked it best.”.

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